Spice up the Spring with the sparkles of Rare Heritage, A Mehta Emporium Initiative!

fashion,, jewellery, wedding


Rare Heritage Campaign Shoot (3)

It’s spring which means a lot of us are starting to ponder the new season staples we’d like to spice up our wardrobes. And with summer around the corner it is important that right from your clothes, accessories and make up very importantly your jewellery collection too is aligned.

Bearing the season in mind we reached out to one of the few handful jewellery brands, Manushi Singh, Co-Founder, Rare Heritage, A Mehta Emporium Initiative who have launched their summer spring collection for 2019, to elevate your fashion statement and spirit.

Do read the excerpts of our conversation-

Could you please tell us about your Spring Summer 2019 collection?

Gaia is the inspiration as Rare Heritage, A Mehta Emporium Initiative, welcomes the Spring/Summer 2019 collection by captivating the harmony between mesmerizing gemstones & the ever changing and eternal seasonal blooms of creation. Singh further added that Floria, Immersia, Mineralia and Cealia are the lines in this collection and the elements of nature’s colour palette characterizes the same. Reign Of Gaia takes you on a delightful ride to experience the harmony of the bride to be & nature by infusing techniques of precious stones set at different angles in layer, clusters and encrustations, to create intense scintillation.

Rare Heritage Campaign Shoot (2)What was your inspiration behind this collection?

Nature surrounds us and every facet is unique and beautiful. Drawing inspiration from this endless bounty, we have created our signature creation, the ‘Reign of GAIA’, added Singh. Revelling in the splendour of Nature’s beauty, our designs and colour palettes are created by amalgamating an ostentatious use of precious stones to represent the form and colours of landscapes from the oceans depths to the whorls of blossoming flowers, mountain peaks and everything in between. Organic elements like hand carving and filigree add a personal touch to every single piece in the collection.

What is the USP of your collection?

Singh states that, our belief in producing pieces that become family heirlooms is what we pride ourselves in. At Rare Heritage this is our motto and it shines through our entire process, right from inspiration to conception and then creation. The initial design lays the foundation for stunning and elegant jewellery which then becomes synonymous with grace, culture and grandeur. This is our USP and this is what we aim to achieve.

The collection is available in which all stores?

The collection is available at the Rare Heritage, A Mehta Emporium Initiative store in Malad, Mumbai.

Take on the upcoming trend

There is a visible shift in the trend to a modern, edgy Indian bride with a touch of tradition. An ostentatious use of diamonds, trillions, Russian emeralds, sapphires, tanzanites, and other precious stones will set the tone for the trousseau. Bold designs and precious setting combinations with edgy gemstones and diamonds layered with scalloped jewels at different lengths create a regal presentation. The cocktail look is also trending this season. Another trend that has picked up pace is the stacking of jewellery trend. We have noticed that brides are preferring pieces which they can stack up and stand out in on their special day.

Rare Heritage Campaign Shoot (5)With this we hope that you have enjoyed reading into some interesting insights to do with this summer, and the exciting new collection of Rare Heritage to up the freshness and sparkle of summer of 2019.

It is time for you to take your pick!


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